Monday, August 31, 2009

TYPOGRAPHY
Critics Slam Ikea for Catalog Typography
The Associated Press reported Aug. 30th on Ikea's decision to switch their catalog's typography for the first time in 50 years. The Swiss furniture retailer was criticized for their new choice of font, replacing the time-honored Futura with Verdana, a font designed by Microsoft with wide, open letters designed to increase readability on small computer screens. Reactions ranged from, "It's a sad day," to "words can't describe my disgust."

Ikea spokesperson Camilla Meiby said, "Verdana is a simple, cost-effective font that works well in all media." Ikea needed a font that worked well in both digital and print media. Personally, I like Verdana, and I prize its open counters and clear legibility.

No comments: