Monday, March 30, 2009

LOGO DESIGN
Two Logos I Admire for their Expressiveness
While watching TV a few nights ago, I saw commercials for TravelAlaska.com and for ShareOurStrength.org, a non-profit organization dedicated to eliminating childhood hunger in America. I was impressed by the expressiveness of both logos.


TravelAlaska's logo fortuitously contains three capital A's. The artist replaced the apexes of the A's, already shaped like mountains, with snowcapped peaks. To further express the randomness of the heights of various peaks, the artist changed scale and baseline shift of each letter individually. To create stronger unity with the remaining letters, the artist manipulated the capital K as well as the feet of the outer capital A's to express the Rocky Mountains in Alaska. This logo embodies the Great American Outdoors, while at the same time attracting attention and building interest.


Share Our Strength's logo is truly special. Designed by SS+K, a New York-based strategic communications agency, the logo symbolizes people working together to stamp out the dreadful condition of childhood hunger in America. The positive shape represents an apple core, signifying food, the substance that will eliminate hunger, while the negative shapes are the profile of an adult and a child, the people who will work together to solve this social problem. The more one looks at this logo, the more one is drawn to how well it expresses all aspects of the organization's mission.

Wednesday, March 25, 2009

TYPOGRAPHY
Calendar Website Inspires Artists
Thanks go out to my MDC student Danny for sending me this link to the Publikum Calendar website, a non-profit project originated during wartime Serbia in 1993. Its mission is to facilitate meaningful dialogue between artists and to inspire the exchange of ideas between diverse cultures.

Tuesday, March 17, 2009

TYPOGRAPHY
Periodic Table of Typefaces and Typography Sites
A big "Thank You" goes out to my MDC student Norberto for sending me these typography-related links: Fantastic Typography Blogs, and 40 Most Inspiring 3D Type Designs.


Thursday, March 12, 2009

TYPOGRAPHY
Incredible Illustrations Created Using Typographic Characters
Special thanks go to my MDC student Rick for sending me these incredible illustrations advertising a Brazilian newspaper. The work was accomplished by using only type characters. In case you're too young to remember who these actors were, I've linked their images to their Wikipedia entries.