Tuesday, May 29, 2007

ADVERTISING
Global Warming is Coming!
DraftFCB/Toronto's new billboard campaign for the World Wildlife Fund creatively conveys its message by employing a cast shadow that expresses rising water as the sun travels across the sky. The article, appearing in the May 24th issue of AdCritic.com's Print and Design email newsletter, states the billboard campaign will be up in Toronto through June, after which the billboard will no longer be situated in the sun's path.

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Tuesday, May 22, 2007

SOCIAL CONSCIOUSNESS
Design Can Change
Design Can Change is a cool website/initiative about being a little "greener" in our careers... designers, artists, printers, suppliers... We all can help just by taking the environmental impact into consideration when we set to create or to produce printed materials, besides just remembering to turn off the lights whenever we're not using a room or reusing printed paper or the other side for sketches... ; )

Check it out here:
http://www.designcanchange.org/