Tuesday, April 24, 2007

ADVERTISING
V-me Launches with a Creative Campaign
V-me, a Spanish-language network that debuted in March, owes its amazing visual design style to New York's CA Square Design Studio. In an interview appearing in the April 19th issue of AdCritic.com's Print and Design email newsletter, John Begert, V-me's chief marketing and branding officer said, "the brand had to express quality, warmth and positive energy in a modern way that would resonate with our viewers, while avoiding the stereotypes of traditional Hispanic marketing."

V-me, pronounced in Spanish, sounds like "veme" or "see me." The network is a partnership with PBS, and produces programming in four main areas: kids, lifestyle, current affairs and movies. For more information, visit v-me.tv.

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