Sunday, January 14, 2007

Bus Ads in New Zealand Match Up for Unusual Campaign
Draft New Zealand, an ad agency in Auckland, is running an unusual campaign promoting New Zealand's premier dating website This story appeared in the October 19th issue of's Print and Design email newsletter. Creative Director Chris Hunter says "[The two busses] run on a tight loop circuit, so they're quite often together. I can’t be exact about the figure, but it's certainly often enough to make it worthwhile. Most locals will see both buses within a short space of time, so they'll get the message even if they don’t see the buses side by side." And even if they see only a somewhat confusing half-message, "it adds to 'talkability' and word of mouth," he believes.

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