Sunday, January 14, 2007

ADVERTISING
Bus Ads in New Zealand Match Up for Unusual Campaign
Draft New Zealand, an ad agency in Auckland, is running an unusual campaign promoting New Zealand's premier dating website NZDating.com. This story appeared in the October 19th issue of AdCritic.com's Print and Design email newsletter. Creative Director Chris Hunter says "[The two busses] run on a tight loop circuit, so they're quite often together. I can’t be exact about the figure, but it's certainly often enough to make it worthwhile. Most locals will see both buses within a short space of time, so they'll get the message even if they don’t see the buses side by side." And even if they see only a somewhat confusing half-message, "it adds to 'talkability' and word of mouth," he believes.

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TECHNOLOGY
Apple Launches a New Revolution in Mobile Phone Technology
On January 9th, Apple introduced iPhone, combining three products — a revolutionary mobile phone, a widescreen iPod with touch controls, and a breakthrough Internet communications device with desktop-class email, web browsing, searching, and maps — into one small and lightweight handheld device. iPhone also introduces an entirely new user interface based on a large multi-touch display and pioneering new software.

iPhone is a widescreen iPod with touch controls for playing music, audiobooks, videos, TV shows, and movies — on a 3.5-inch widescreen display.

iPhone is a revolutionary new mobile phone that allows you to make a call by simply pointing your finger at a name or number in your address book, a favorites list, or a call log.

iPhone features a rich HTML email client and Safari — the most advanced web browser ever on a portable device — which automatically syncs bookmarks from your PC or Mac. Safari also includes built-in Google and Yahoo! search.

iPhone will be available in the US in June 2007 in a 4GB model for $499 (US) and an 8GB model for $599 (US). Cingular, the largest wireless carrier in the U.S., will be Apple’s exclusive U.S. carrier partner for Apple’s revolutionary iPhone.