Wednesday, October 04, 2006

Running a Design Business in your SOHO
The field of graphic design enables talented artists easy entry. With the small investment of a computer, scanner and printer as well as graphics software, it's possible to run a successful graphic design business from your studio or home office (SOHO).

Students, take advantage of special pricing offered by software manufacturers such as Academic Superstore, Diskovery and JourneyEd. For training, Miami Dade College offers classes in graphic design and many popular graphics software applications. For training beyond the classroom, or if you're a self-learner, visit the graphic design books section of Barnes & Nobles or Borders; have a coffee while you're there. Two helpful books to look for:

Your Perfect Home-Based Studio offers several case studies from freelance professionals working out of their SOHOs. The Graphic Artist Guild Handbook is a long-running book on what to charge clients and how to avoid getting taken advantage of. In an October 18th, 2005 article for, Katrina Rauch reported on how to build a successful graphic design business, including how to minimize expenses by using email extensively and holding client meetings at coffee shops.
North Carolina Design Firm's Posters Spotlight Women's Achievements
Flywheel Designs, a Graphic Design Firm in Durham, NC, completed a series of 25 large-format posters for NC Mutual Life Insurance Company. As reported today in an article appearing in Carolina Newswire, the posters highlight contributions women have made to the company over the last century. Visit Flywheel's website where you'll be treated to the firm's creative online portfolio.