Wednesday, September 20, 2006

PACKAGE DESIGN
The Ugly Barcode Gets a Makeover
A new graphic design firm in Tokyo, Japan called Design Barcode is creating innovative designs for barcodes used on product packages. According to a Cannes Lions Live 2006 Titanium Lions Competition web page, Design Barcode has created some 200 different barcode designs, which are showcased in their new book, also called Design Barcode, and one of its designs has already hit the Japanese marketplace. Check out their video while you're there.

Students, barcodes are not design elements. Don't feel compelled to insert one into your portfolio project. However, if you must, please take a hint from Design Barcode's creative barcode treatments.

No comments: