Friday, March 24, 2006

Publix's Private Label Designs featured in Trade Magazine
The January/February 2006 issue of Package Design Magazine featured a story on Publix's designs for its private-label products.

Creative Services, Publix's in-house graphics department located at the chain's Lakeland, Florida headquarters, consists of about 50 creative associates, including supervisors and production artists. The team recently completed its re-design for all of Publix's private-label products. The diversity of products, as well as their container shape and materials, made for a challenging job. Creative Services Director Tim Cox said their goal was to create a design that looks dramatically different than the majority of the other packages on the shelf.

The variety of shapes, materials and sizes of Publix Traditional brand products are unified by a plain, white background, featuring a graphic of the product. A colored bar runs along the top of the package with a black circle, containing the Publix logotype in white, centered on the bottom edge of the bar. The main display type is set in the same color as the bar. Their solution is elegant and clearly communicates the product contained within.

"We can successfully adapt our design to any package because we develop design systems with built-in flexibility," says Cox. "We try to anticipate every type of package we'll encounter and consider that as critical criteria when designing our systems." The consistency of the Publix private-label package design cements in the shopper's mind expected levels of quality, and builds a strong brand identity across its entire product line.

Wednesday, March 22, 2006

Six Months is a Good Life Span for a Logo, Right?
Quark has re-designed its logo (again!).

September 2005, March 2006.

Read the previous posting, "Quark's New Look..." September 12, 2005.

Monday, March 20, 2006

If Microsoft Designed the iPod
Thanks to Claudio for sending me this video.

Friday, March 10, 2006

My Favorite Graphic Design-Related Podcasts
Feel free to suggest others, but my favorites are:
Be A Design Cast,
Design Matters with Debbie Millman,
Effective Edge,
The Prepared Mind,
Photoshop Killer Tips, and

Thursday, March 09, 2006

Three New Design Projects I've Worked On
Here are three projects that I've worked on recently. You can see my style is clean, modern and open with generous negative space. It's my feeling that one of the most visually-engaging elements of graphic design is contrast. I like to arrange dominant, subdominant and subordinate positive and negative shapes. I push contrast by greatly increasing the difference between the largest and smallest shapes. Each downloadable pdf is between 600-700Kb.


The first item is a one-sheet flyer for Miami Dade College's School of Entertainment and Design Technology. I integrated the type with the image by mimicking the angles formed by the girl's arms.

The second item is a program book for the Entertainment Industry Incubator's Collaboration... Short Film Competition and Gala Dinner program book. It's their eighth annual event, so I emphasized the 8 on the cover. The circles also connote discs or spools of film.

The third item is a small ad for Florida International University's School of Journalism and Mass Communications. It's an interesting play on the similarities between the letter "l" and the number "1". Once again, I pushed contrast and arranged plenty of negative space.