Sunday, January 22, 2006

Canadian Study Reveals Surfers Decide a Site's Worth in a Fraction of a Second
A January 22nd article by the Canadian news website Canoe cites a study by Ottawa's Carleton University in which researchers determined it only takes web surfers 1/20th of a second to decide if a site is worth their attention.

Gitte Lindgaard, professor of human-computer interaction in the university's psychology department, and one of the study's authors, said people made up their minds very quickly whether a site felt good. "The message to web developers is, at this point in time, you better make sure you don't offend people visually," she said.

No comments: