Friday, January 27, 2006

HISTORY
Milton Glaser in BusinessWeek
A January 4th article appearing in BusinessWeek describes the life and work of Milton Glaser, who is perhaps most renowned for his I (Heart) New York logo, designed in 1975. It has captured the imagination of millions of people in the U.S. and around the world. "Part of my job is to make things look simple," says Glaser. "To achieve a look that's inevitable, that, when you see it, you think it's the only thing that could have been done."

Glaser is a true Renaissance man, achieving distinction in the fields of graphic design, publishing, interiors, and others. He calls upon his rich repertoire of graphic styles in his work--everything from African art to Japanese watercolor to Modernism to Dada. His famous 1967 Bob Dylan poster was inspired by a self-portrait of Marcel Duchamp, while incorporating elements of Islamic painting, perfectly expressing the style of the psychedelic '60s.

At 76, Glaser has no plans to retire, creating work more prolifically than ever in his 50-year career for such big name clients as Target.

Related Articles:
Milton Glaser: Art is Work, December 5th, 2005.
SVA Student Redesigns Prescription Packaging System, November 3rd, 2005.

2 comments:

Jack Yan said...

What fascinates me is that Glaser’s influence has gone beyond visuals: there are people who now say, ‘I heart …’ with the word heart as a verb. I’m sure Glaser never expected that development.

Elio L. Arteaga, MFA said...

Thanks for your comments, Jack. I ran across this T-shirt design (available from Threadless.com) while reading Design Observer. It's just another example of how Glaser's I (Heart) New York logo has captured the public's imagination.