Thursday, November 03, 2005

PACKAGE DESIGN
SVA Grad Student Redesigns a Prescription Packaging System

Soon we'll see a new design for prescription pill bottles at Target. The design, called ClearRx, is the product of School of Visual Arts grad student Deborah Adler. Her challenge was to organize existing chaotic pill bottle labels to help patients avoid errors in taking medication, which might result in aggravating their illness or even death.

Adler's design was approved by the FDA and adopted by Target, which sponsored her master's thesis. It provides a clear hierarchy of information for the patient, and is a stylish design worthy of Target. Adler's story, including concepts, research and initial designs, can be found at designforall.target.com.

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