Wednesday, November 02, 2005

Upscale Beer Bottle Designs Win Recognition

A November 2nd article in CSP Daily News reported that Anheuser-Busch's design for its upscale beer packaging was named the overall 2005 Foodservice Package of the Year in the fourth annual QSR-Foodservice & Packaging Institute (FPI) foodservice packaging awards competition. The package itself is a 16 oz. aluminum bottle (!) covered top-to-bottom with a graphic label. It stands out among traditional packages and enables unique outside-the-box label designs. The package also won first place in the competition's "WOW! Factor" category.

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