Monday, November 28, 2005

ADVERTISING
New Zealand Graphic Designer Invents Presentation Device for Race Cars

Kai Teng Lim poses in front of his invention, a presentation screen for motion graphics advertsing that wraps onto the surface of race cars.It's already Tuesday in New Zealand. That's why this Wanganui Chronicle story is dated November 29th. Kai Teng Lim, Masters in Computer Graphic Design from the Wanganui School of Design, invented a presentation screen that mounts on Formula One race cars. His invention is expected to revolutionize the world of sports advertising.

The $25,000-$35,000 per square metre OLED (organic light emitting diode) technology screen wraps around the car and displays motion graphics of sponsor advertising and identity. The total cost to wrap a car would be in the range of $100,000 to $200,000. The screen weighs about the same as the normal amount of paint on a racing car (about 13 pounds), is durable and can be exposed to all weather.

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