Friday, November 11, 2005

ADVERTISING
Breaking The Rules: Who Says Billboard Copy Can't Be Longer Than Five Words?

KNX1070 News Radio's new billboard campaign, by WongDoody's Creative Director Tracy Wong, conveys the ramblings of an opinionated, chatty radio host. This story appeared in the November 10th issue of AdCritic.com's Print and Design email newsletter. The billboards, meant to be read while stuck in traffic, are placed at Los Angeles's traffic bottlenecks. This concept breaks the conventional limit of five words on a billboard. Obviously, it couldn't be read if traffic flowed smoothly, but in this situation, it works. And it promotes the station's traffic reports.

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