Thursday, December 29, 2005

BRAND IDENTITY
AIGA Changes Its Name

The trade association formerly known as American Institute of Graphic Arts has changed its name to AIGA, the professional association for design, according to their web page, dated December 22nd. The name change results from changes in job descriptions, technology and professional practices in the industry over the years. The career was once known as "commercial art," signifying art, typically illustration, done for advertising or marketing purposes. The industry later became known as "graphic arts," emphasizing its printing and production tracks. Now, industry practitioners wish to be known as "graphic designers," emphasizing loftier concepts of design.

The powers that be at AIGA want the public to think of their association as the de facto trade association for graphic designers. They want its members to help reinforce the AIGA brand identity by using the initials after their names: "We encourage active members to join many of your colleagues in using the initials 'AIGA' after your name in email signatures, business cards, etc., to show your support of the profession and your commitment to the standards for professional practice."

The issue that many designers face is that membership in the AIGA, the Graphic Artists' Guild (GAG), the Printing Association of Florida (PAF) and other trade associations are accomplished by simply paying a membership fee. Membership in these trade associations does not imply any type of license or certification. Sure, there are benefits to membership, but I feel the name change is intended to reposition the AIGA to connote a higher level of prestige.

The graphics industry has always had open doors for anyone wishing to work as a graphic designer. There has never been any kind of licensing or certification required. Anyone with a computer, scanner, printer and software can open up shop--even from a home studio or office. Entry into the field is easy, but it is flooded with people lacking formal training. The AIGA provides another means by which a graphic designer's skills can continue to grow, but don't expect it to give your resume a higher level of prestige. If you're interested in joining the AIGA, do it because you wish to associate with other graphic designers, share and gain knowledge and skills and grow as an industry professional.

Wednesday, December 07, 2005

LOGO DESIGN
I Hate to Keep Harping on This, But...

Saul Bass designed his original AT&T logo in 1983, and it has remained more or less intact until this year. Branding specialists, more than anyone else, know that logos must be used consistently, and that any inconsistency in the application of a company's logo degrades the brand identity. It's important to design a logo with staying power, and not a trendy one that relies on the current technology. As we all know, new versions of software roll out every six months, so in less than a year, something else will be trendy, and your logo will be out of date.

   

Compare the UPS logo with AT&T's; you can see that gradients or blends were used to make the highlights and shadows on UPS's mark, while AT&T's mark appears to be executed using the latest 3D ray-tracing technology. In a few months we may see a new logo executed using technology that makes AT&T's logo look out-of-date. Remember when the blue-and-white iMac or G3 computers were the coolest thing? Compared to today's G5, they look old. Computer technology has a shelf life, but brand identity must not.

Here is a link to a PDF listing the evolution of the AT&T logo. The new AT&T brand avatar is presented in 3D and (in the upper left corner) as line artwork; two logos means less memorability, so why not just have one? The simple one.

Related posts:
October 13th--Simplicity in Logo Design link
November 21st--What Do You Think of the New AT&T Logo? link
November 23rd--Reaction to New AT&T and UPS Logos link
November 25th--AIM Jumps on the Bandwagon and "Rebrands its Avatar" link
December 1st--Judges Select Logos for LogoLounge III Book link
VIDEOS
iTunes Music Store Offers NBC, SciFi Channel and USA Networks TV Shows, Over 3 Million Videos Downloaded

Customers have downloaded over 3 million videos from the iTunes Music Store since Apple began offering music videos and individual episodes of ABC and Disney television shows on October 12th, making the iTunes Music Store the world's most popular video download store.

Yesterday, Apple announced it is now also offering episodes of NBC shows such as "Law and Order," "Tonight Show with Jay Leno" and "Late Night with Conan O'Brien," USA Network shows such as "Monk," SciFi Channel shows such as "Battlestar Galactica," and classic shows such as "Dragnet," "Adam-12," "Alfred Hitchcock Presents" and "Knight Rider."

Tuesday, December 06, 2005

SOFTWARE
Adobe Completes Merger with Macromedia, Announces Three New Product Bundles

Adobe Systems, Inc. announced in a December 5th press release that its acquisition of Macromedia, Inc. was finalized on Saturday, December 3rd. As a result of this mutually-agreed upon and eagerly-awaited transaction, each share of Macromedia common stock will be converted to 1.38 shares of Adobe stock.

In a separate press release issued on the same day, Adobe announced three new software bundles of combined Adobe and Macromedia software.

The Adobe Design Bundle combines Adobe Creative Suite 2 Premium (Photoshop CS2, Illustrator CS2, InDesign CS2, GoLive CS2, Acrobat 7.0 Professional, Version Cue CS2, Bridge and Adobe Stock Photos) with Flash Professional 8 for $1599. The Adobe Web Bundle combines Adobe Creative Suite 2 Premium with Studio 8 (Dreamweaver 8, Flash 8 Professional, Fireworks 8, Contribute 3 and FlashPaper 2) for $1899. The Adobe Video Bundle will be available early in 2006 and will combine Adobe video software with Flash 8 Professional.

Notice that Photoshop CS2 and Dreamweaver 8 are sold in the same bundle as Fireworks 8 and GoLive CS2, but as mentioned in a September 15th post, Freehand MX is no longer part of Studio 8. Freehand MX is still for sale, and listed at the bottom of the last column of the Adobe Products page.

Monday, December 05, 2005

VIDEO
Milton Glaser Art is Work

   

Milton Glaser is a creative and renowned graphic designer best known for his Bob Dylan poster and his I (Heart) NY logo. This six-minute video presents Glaser's views on graphic design as a business practice and as a method of expanding social consciousness. He expresses his love of teaching, saying it makes him feel good to convert those that are in an inactive condition into individuals who are constantly questioning and seeking solutions.

Thursday, December 01, 2005

LOGO DESIGN
Judges Select Logos for LogoLounge III Book

LogoLounge III, to be published by Rockport, will be available Fall 2007.

Sire Advertising announced in a November 18th press release that two of its logos are being included in the book. Its logo for the Housing and Redevelopment Insurance Exchange incorporates a house with a large letter "H"--an appropriate use of a dimensional symbol. The organization's lengthy name is de-emphasized. The massaging hands logo for Sozo Healing Arts expresses the intimate nature of mother and child and is appropriate for a company specializing in pregnancy massage, Swedish massage and deep tissue massage.
  


elf design announced in a November 21st press release that its designs for Have Wax, Will Travel, traveling esthetician; Poppyseed Cake, invitation and card company; and a heart and ampersand logo for a wedding were all chosen for inclusion.


Tactical Magic announced in a November 30th press release appearing in Memphis Business Journal, that its logos for Fulmer Helmets, The Eyewear Gallery and Nuance AV--all powerful, yet simple marks--will be included in LogoLounge III. The Fulmer Helmets logo expresses speed and freedom in a simple image, combined with a tasteful amount of shading and dimensionality. It's amazing how well the lower case "g" can be perceived as a pair of glasses in the Eyewear Gallery logo. The Nuance AV logo combines the shapes of the A and V in a sine wave, perfectly representative of electronic devices.
      

Tuesday, November 29, 2005

EXHIBITS
design.05 Miami Design Talks Concurrent with Art Basel

design.05 Miami will present a series of panel discussions regarding art and graphic design this Friday, Saturday and Sunday to coincide with Art Basel Miami Beach. For dates, times, locations and prices, click the links or call 305-572-0866. The Moore Building, where tickets are available, is located at 191 NE 40th St., Miami (Mapquest Map).

Monday, November 28, 2005

ADVERTISING
New Zealand Graphic Designer Invents Presentation Device for Race Cars

Kai Teng Lim poses in front of his invention, a presentation screen for motion graphics advertsing that wraps onto the surface of race cars.It's already Tuesday in New Zealand. That's why this Wanganui Chronicle story is dated November 29th. Kai Teng Lim, Masters in Computer Graphic Design from the Wanganui School of Design, invented a presentation screen that mounts on Formula One race cars. His invention is expected to revolutionize the world of sports advertising.

The $25,000-$35,000 per square metre OLED (organic light emitting diode) technology screen wraps around the car and displays motion graphics of sponsor advertising and identity. The total cost to wrap a car would be in the range of $100,000 to $200,000. The screen weighs about the same as the normal amount of paint on a racing car (about 13 pounds), is durable and can be exposed to all weather.
WEB DESIGN
New Accessibility Guidelines Published by the W3C

The World Wide Web Consortium (or W3C), an organization of Internet technology researchers whose goal is to develop the Web to its full potential, published November 24th in Spain working drafts of its Web Content Accessibility Guidelines 2.0, HTML Techniques for WCAG 2.0 and Understanding WCAG 2.0. Web accessibility makes it possible for everyone, including visually-challenged individuals, to enjoy all the benefits the Web has to offer.

From the W3C site:


WCAG 2.0 is organized around four design principles for Web accessibility:
1. Content must be perceivable.
2. Interface elements in the content must be operable.
3. Content and controls must be understandable.
4. Content must be robust enough to work with current and future Web technologies

Friday, November 25, 2005

WEB DESIGN
Semantic Typography is Really All About Hierarchy

Mark Boulton's blog ran a posting on November 22nd on the subject of Semantic Typography in XHTML coding. The informative article essentially explains hierarchy in web design: what is most important, second-most important, third-most important, etc.? What design decisions direct the viewer's eye through this hierarchical structure? Size? Font? Colors? Spacing? Once these desicions are made, all that's left is to write the XHTML code.
LOGO DESIGN
AIM Jumps on the Bandwagon and "Rebrands its Avatar"

A November 25th blog post appearing in BigBlueBall.com reveals AIM's new logo, incorporating an orange word balloon with... shading and dimensionality! (What a surprise!)

What's next? Read this November 22nd blog post appearing in Ramblings of a Graphic Design Professor. The Target logo is done tounge-in-cheek, but then again, maybe someday it won't be...

Wednesday, November 23, 2005

LOGO DESIGN
Reaction to New AT&T and UPS Logos

Nate Voss posted a November 22nd blog entry in Be A Design Group reacting to the new logo designs (now called "brand identity avatars") for AT&T (now, at&t) and UPS. They rely on dimensionality and shading to take advantage of flexibility afforded by new media outlets--internet, wireless phone, high-definition television, etc. Traditional graphic design has forever been changed by technology. Many of the traditional rules still apply but are being ignored by the non-designer branding specialists churning out these new avatars.

He writes, "My advice to the graphic designers of the world: Look at UPS and AT&T. Get used to that. Get ready to execute like that. And by god get ready to do it better than the people doing it now."
ADVERTISING
Shockvertising

A journal article written by Lazar Dzamic and appearing in the November 22nd AIGA Voice describes the growing use of shock in advertising. Shock can be a positive way for a product to reposition itself, Dzamic says, but more often than not, young creatives, eager to make their mark quickly, push the envelope of good taste, depicting overtly inappropriate content. The journal article features several examples of shocking ads.

Jack Fund, Creative Director from California, says, "a student once sent me a spec campaign for mattresses featuring a boy in a coma. I suggested that he bring the campaign to an intensive care unit at a local hospital and ask family and staff members if they thought it was funny."

Although Dzamic states that shocking images might actually be appropriate when the intrinsic subject of the ad is shocking (such as in the case of the ASPCA), this November 1st blog entry describes a campaign where the art directors avoided such shocking images, resulting in a powerful and unsettling--but not nauseating--message.

Monday, November 21, 2005

ABSTRACT ART
Modern Artist Jonathon Keats Creates Extraterrestrial-Inspired Abstract Art for Cell Phones

"I don't know anyone who claims to have seen little green men--little gray men, yes--but no little green men."
--radio talk show host Kevin Smith (website)


A November 15th press release appearing in CreativePro.com announced that Modern Artist Jonathon Keats (website) will produce artwork inspired by signals received by Puerto Rico's Arecibo Observatory. The signals come from a tiny patch of the sky between Aries and Pisces, and are labeled SHGb02+14a (Google search). Keats will produce his artwork to be sold for downloads to cell phones at a cost of $1.99 per download on StartMobile.net. The gallery has not yet launched but asks for your cell phone number to notify you when it does, so watch out. Keats says:


If I were an extraterrestrial trying to communicate with beings elsewhere in the universe, I certainly wouldn't transmit [Boyle's Law or the Pythagorean theorem], I'd try to express something about myself, as profound as possible, in the most universal language I could imagine: I'd send art.
LOGO DESIGN
What Do You Think of the New AT&T Logo?

Check out this November 21st article appearing in Corporate Identity Documentation and write your comments. Get an idea of what I think by reading my October 13th post on simplicity in logo design.
GRAPHIC DESIGN
Browse the AIGA Design Archives

The AIGA Design Archives site contains over 1000 archived examples of graphic design works from their annuals. Enjoy!

Wednesday, November 16, 2005

SOFTWARE
onOne Software Releases Free Genuine Fractals Reader for Photoshop CS

[Blog Author's Note: I visited this site and have not been able to find the free software download. If anyone knows where it is, please leave a comment.]

In a press release dated November 15th, onOne Software, a Portland, Oregon-based company, made available today a free Genuine Fractals reader plug-in for Adobe Photoshop CS. The plug-in enables users to open and print any image compressed with Genuine Fractals 4.1 (full version for $159.99) and saved in the .STN (pronounced "sting") format. The format enables lossless compression of graphic information without sacrificing quality. Genuine Fractals uses a patented fractal-based scaling algorithm to enable users to upsample Photoshop images so that they can be enlarged up to 800 percent without image degradation.

Vince Versace, fine arts photographer said, "I've been a digital photographer for so long my first digital camera was wood burning. In all that time I have always saved and scaled my files with Genuine Fractals."

Tuesday, November 15, 2005

EXHIBIT
The Museum of Online Museums

Like museums and galleries, but don't like driving to them? Check out the Museum of Online Museums at the Coudal Partners website. To that list I would like to add The Matchbook Museum, Ron Wise's Geographical Directory of World Paper Money and the Wacky Packages Web Page.

Friday, November 11, 2005

ADVERTISING
Breaking The Rules: Who Says Billboard Copy Can't Be Longer Than Five Words?

KNX1070 News Radio's new billboard campaign, by WongDoody's Creative Director Tracy Wong, conveys the ramblings of an opinionated, chatty radio host. This story appeared in the November 10th issue of AdCritic.com's Print and Design email newsletter. The billboards, meant to be read while stuck in traffic, are placed at Los Angeles's traffic bottlenecks. This concept breaks the conventional limit of five words on a billboard. Obviously, it couldn't be read if traffic flowed smoothly, but in this situation, it works. And it promotes the station's traffic reports.

Sign up for AdCritic.com's free Print and Design newsletter by clicking this link: adcritic.com/design/signup/

Thursday, November 10, 2005

PORTFOLIOS
Put your Portfolio Together and Land that Gig!

Good advice for putting together your graphic design portfolio comes from two sites this week:

DesktopPub.About.com offers a five-page article by Jacci Howard Bear that appeared November 10th with advice on what to put in your portfolio, what to do if you don't have enough work for inclusion in your portfolio, what kind of case to buy, how to organize your work and how to practice for that interview.

The other article is from CMYK Magazine's website. It is an essay titled 10 Words for Your Book by Breda McGing that explains the 10 qualities of a portfolio that are most likely to land you that gig. She writes the following on "imagination":


This is the one and only time the work you're doing is completely yours. There is no client influence or account service person to stand in your way. Have fun and release your imagination.

Wednesday, November 09, 2005

TECHNIQUES
The Art of the Pencil Comp

This informative article appeared in issue 16 of CMYK Magazine and is available as a downloadable PDF from their website. Doyald Young writes a comprehensive analysis of the value of pencil sketches and comps.


It is more difficult to tweak the computer's formulae into a desired shape than to draw the shape by hand. A curve drawn on a computer with Bezier points is formed with algorithms automatically and does not require the same analytical skills as drawing the same curve by hand.

Monday, November 07, 2005

INTERVIEW
Interview with Erik Spiekermann

In an October 31st interview that appeared in PingMag, Erik Spiekermann discussed issues of relevance to graphic designers. He mentioned that the industry is becoming more production-oriented with less collaboration, tighter deadlines, and more reliance on technology.


[Technology] brings everything in house and the deadlines have totally shrunk. What basically happened is that the productivity has gone way up, deadlines gone way down and we're all much, much busier with technology. No more sharing of labour.


Spiekermann states that he always begins his designs by sketching.


I spend about 2 hours sketching to develop the basic essence of it and then it becomes technical. All good type designers I know sit down with a pencil first, no matter how fast they are on the screen.


He believes that "cheap design" software or "cheap designers" that are available tend to bring more prestige to professionals in the industry with formal education and training.


There is a market for fast food--I don't eat it but, there is nothing wrong with it. There are lots of people who are probably well served with it. In fact, the more of that cheap stuff is out there, the higher we get pushed.

Thursday, November 03, 2005

BOOK
Creative Stretching Book by HOW Design Books

HOW Design Books will publish Creative Stretching early next year. For now, visit their site and suggest a creativity stretching exercise.
PACKAGE DESIGN
SVA Grad Student Redesigns a Prescription Packaging System

Soon we'll see a new design for prescription pill bottles at Target. The design, called ClearRx, is the product of School of Visual Arts grad student Deborah Adler. Her challenge was to organize existing chaotic pill bottle labels to help patients avoid errors in taking medication, which might result in aggravating their illness or even death.

Adler's design was approved by the FDA and adopted by Target, which sponsored her master's thesis. It provides a clear hierarchy of information for the patient, and is a stylish design worthy of Target. Adler's story, including concepts, research and initial designs, can be found at designforall.target.com.

Wednesday, November 02, 2005

AWARD
XO Create! Wins National Graphic Design Award

XO Create! won a National Graphic Design Award issued by Graphic Design USA Magazine according to an October 23rd press release appearing in Dexigner.com.

The concept for the winning entry was "a gift of time," and it was titled "Take 5." The promotional piece consisted of a red box containing cocktail glasses, coasters, a music CD, recipe book and a tic-tac-toe board game. Its goal is to encourage recipients to find a friend and take five minutes to chill and reflect on the moment.
INTERVIEW
Building a Successful Graphic Design Business

An October 18th article by Katrina Rauch for WebProNews.com reported on how to build a successful graphic design business. Rauch places strong emphasis on internships, echoing the sentiments of graduating graphic design students reported in a previous post to this blog. Rauch says freelance graphic designers should build a graphic design library; what sets one graphic designer apart from another is the knowledge gained from reading and from internship experience.

She also states that a freelance graphic designer's main job is to look for jobs:


You can never stop selling, no matter how busy you are, you have to keep marketing in the forefront of your mind. Every person you meet is a possible client.


She also recommends emphasis on customer service--be available when clients call or return their calls as soon as possible.

A successful graphic design business can be run from the home with minimal investment in hardware and software. Proofs, invoices, contracts and estimates can be sent to clients via email, and local coffee shops make great meeting venues.
AWARD
Upscale Beer Bottle Designs Win Recognition

A November 2nd article in CSP Daily News reported that Anheuser-Busch's design for its upscale beer packaging was named the overall 2005 Foodservice Package of the Year in the fourth annual QSR-Foodservice & Packaging Institute (FPI) foodservice packaging awards competition. The package itself is a 16 oz. aluminum bottle (!) covered top-to-bottom with a graphic label. It stands out among traditional packages and enables unique outside-the-box label designs. The package also won first place in the competition's "WOW! Factor" category.
VIDEO
Typomania

Renowned typographer Erik Spiekermann explains the emotive aspects of several typefaces in this amusing video produced in the 1980s by the BBC.

Tuesday, November 01, 2005

ADVERTISING
New ASPCA Campaign Denounces Animal Cruelty While Avoiding Graphic Images

The ASPCA has launched an animal-cruelty prevention campaign incorporating a new logo, print, outdoor and online elements as stated in the October 27th issue of AdCritic.com's Print and Design email newsletter. Saatchi & Saatchi Copywriter Jake Benjamin and Art Director Mark Voehringer were faced with a challenge: how to portray animal cruelty without showing suffering animals? A literal representation of animal cruelty, although accurate, would not be strong enough to make the point, but avoiding graphic details means a weaker message. Their solution was to let the viewers' imaginations fill in the blanks. The result is a strong, shocking message, without relying on the kinds of images that nauseate readers.

ASPCA's new logo consists of cold, gray lettering, contrasted by a warm, orange "P" to emphasize "Prevention." The Helvetica typeface projects straightforward truth and honesty, while acknowledging the organization's 140-year heritage.

Sign up for AdCritic.com's free Print and Design newsletter by clicking this link: adcritic.com/design/signup/
VIDEO
Photoshop TV a Big Success

Photoshop TV launched on October 24th as a free video podcast available under the iTunes Music Store. It immediately climbed to number 2 on iTunes Top 100 Podcasts chart. Photoshop TV offers the latest Photoshop and digital photography news by Scott Kelby, Dave Cross, and Matt Kloskowski of the National Association of Photoshop Professionals (NAPP). To view Photoshop TV, install iTunes version 5 or newer. Go to the iTunes Music Store and browse for Photoshop TV under the Podcast Directory. New 30-minute episodes come out every Monday, and episode 2 is now available.

Monday, October 31, 2005

INTERVIEW
What to Expect as a Graphic Design Graduate

This informative article appeared in the October 29th Vue Weekly. Although it's about Canadian graphic design students, the content is applicable to graduating design students anywhere in the world. In order to be a successful graphic designer, graduates have to be creative, use the software effectively, and must also possess some business know-how. Here's what Nathan Webb, 31, associate art director at Hok Nik Creative Studios had to say:


Nothing beats real-world experience in this business. If I were to recommend any changes to the programs I've taken, it would be an increased emphasis on and support for students doing a practicum.

Monday, October 17, 2005

New Blog by Adobe's Program Manager for Fonts

Thomas Phinney, Program Manager for Fonts and Core Technology at Adobe, recently launched a new blog, called Typblography. One of his first posts describes Adobe's phasing out of Type 1 fonts in favor of their more recent font technology, OpenType, which is cross-platform and supports up to 64,000 glyphs (single characters) in a single font file. He states, "from a technical perspective, Type 1 is a thoroughly obsolete format."

Thursday, October 13, 2005

Two Logo Designs I Admire for their Simplicity

Last night, while watching TV, I saw a commercial for Crosswalk.com, a Christian website. Its logo struck me with its perfect visual blend of the Cross with the "walk" symbol at a crosswalk sign. The green color surrounding the accurate reproduction of the walking man connotes positive motivational energy--"go" rather than "stop." Whether or not you're a Christian, you can't help but appreciate the clarity and simplicity of the logo's symbolism.


The other logo, which has been around for some time, is for the PBS antiques series Find! I am impressed that the simple arrangement of an exclamation point in relation to the counterform of the lower case "d" can so clearly denote a magnifying glass, which implies a search, and ultimately a find.

In an age where most logos seem to rely on illustration and shading, it is refreshing to find two that make such a strong statement in as simple a manner as they do. A dictionary definition of elegance is simplicity--an elegant solution is a simple one.

Wednesday, October 05, 2005

Helping Non-Profits to Market Themselves More Effectively

The marketing firm Right Brain Branding Consultants has organized an event called Brand Aide 2005, which will take place on Saturday, November 12th, 2005, at the Miami Dade College Kendall Campus. In an October 5th press release, Vanessa Horwell of Think Ink PR, announced that Right Brain Branding will be seeking students in the areas of graphic design, web design, programming, advertising and marketing to help five selected non-profit organizations with their integrated marketing campaigns. The local organizations perform valuable work, but are often restricted by limited budgets from gaining needed support and recognition.

Now’s your chance to gain valuable work experience and references you will need to launch your career successfully. Contact Vanessa Horwell at 305.776.8817 or vanessa@thinkinkpr.com.

Monday, October 03, 2005

Fort Lauderdale Design Firm Wins Prestigious Design and Logo Award

In an October 3rd press release, Fort Lauderdale design firm LogoDesignSource.com announced that it had won a prestigious Graphic Design Award granted by DesignFirms.org for their VolkswagenRacing.us logo.



LogoDesignSource.com also won a Web Design Award for its own website.
New Online Design Glossary Seeks to Improve Communication between Designers and Non-Designers

Design TalkBoard has launched a new online glossary comprising terminology from the graphic design, pre-press and printing and web design fields. The aim of the site is to cut down on misunderstandings between the creative side and the production side of the industry. The launch was announced in a September 29th press release.


"You wouldn't believe some of the stories we've heard about print jobs going disastrously wrong, simply because of a lack of understanding between creatives and pre-press departments", said Richard Shadbolt, Design Talkboard's Editor in Chief.


The glossary is available now at http://www.designtalkboard.com/glossary/

Friday, September 30, 2005

Art Fusion Gallery presents Fusion II

Art Fusion Gallery will be hosting its anniversary party and new collection of artwork with Fusion II on Friday, October 7th between 7-11 PM. Live music by Latin Flavors Orchestra. Resident Artist from Peru Rafael Diez will be creating caricature portraits for guests. Complimentary open bar, light hor doeuvres and George Malinowski on the sax!

Art Fusion Gallery is located at 1 NE 40th Street, Suite 3, 6 And 7 in Miami. (Map) For information call (305) 573-5730 or email: info@artfusiongallery.com

Tuesday, September 27, 2005

Canadian Firm Awarded for Excellence in Graphic Design and Web Design

Ottawa, Ontario-based graphic design and web design firm, Sage Media, was granted awards of excellence by DesignFirms.org. In a September 25th press release, Sage Media's owner Chanie Cunningham attributed her firm's success to emphasis on customer service and strict adherence to accomplishing all creative work in-house. "Customer service seems to be an outdated notion - we just decided to bring it back," she said.

Sage Media won awards for its own website and for its corporate logo design for Ella Ruth Finest Cashmere. The Ella Ruth Finest Cashmere logo can be found on Sage Media's portfolio page.
Graphic Design Award Goes to Object 9

Baton Rouge, Louisiana-based marketing firm Object 9 has been awarded one of Graphic Design USA Magazine's 2005 American Graphic Design Awards--granted to 10 percent of the 10,000 entries submitted to the magazine for this year's competition. Object 9 is responsible for a re-design of Old Milwaukee beer product line.

In a September 26th article that appeared in Adweek, Richard Williamson interviewed Andy Gutowski, Object 9 creative director and partner. He said, "Object 9's successful brand experience in the beverage industry is a direct result of collaborative client relationships and depth of talent and experience amongst our design team."

Friday, September 23, 2005

MOCA Annex to Revitalize Wynwood District

WLRN Herald News correspondents Harold Chang and Elisa Turner reported in a September 23rd story that MOCA North Miami would open an annex in the Wynwood District this December. It is expected that the growing number of art galleries and museums in Wynwood will revitalize that area, which now consists mostly of warehouses. The Wynwood District runs from I-95 to North Miami Avenue, and from NW 20th Street to NW 29th Street.

Thursday, September 22, 2005

Links to Logo Database Websites

Enjoy!

RioBrand.com

LogoLounge.com

BrandsOfTheWorld.com

LogoServer.com
Informative Interview with South African Graphic Designer

An informative interview with Shona Danckwerts of the South African design firm Cross Colours appeared in the September 21st Independent Online news web site. Shona's answers are relevant and important to those interested in graphics as a career, not only in South Africa, but in any part of the world.

Tuesday, September 20, 2005

BYU Graduate's Poster Designs Set the Stage

Cameron King designed a series of posters to promote the 2005-06 theater season at Brigham Young University's Harris Fine Arts Theatre. The 12-foot high, boldly colored posters were a challenge of consistency, King said in a September 19th story by Erin Pierce of the Daily Universe. In order to achieve unity, all posters for the entire season were designed at the same time, with special attention paid to color, image quality and placement of phrases that represent the diverse plots and themes of the plays set in Egypt, Italy, America and Spain.


The tone of the poster must feel the same as the tone of the play, and the colors must reflect that,” Kind said. “Using a variety of colors and other elements from what the production represents, we create something modern while [remaining] true to its historical setting.


King graduated from BYU's graphic design program and is starting his professional career with Martha Stewart Living magazine in New York.
elf Design Studio wins American Graphic Design Awards

In a September 18th press release, elf Design Studio announced that it had submitted two winning entries in this year's "American Graphic Design Awards," sponsored by Graphic Design USA Magazine. Only 10 percent of the entries submitted this year were honored, and two of elf's designs were recognized for their excellence: Maryanne Comaroto's logo and Menlo Furniture Design's website.



Maryanne Comaroto is an author and a motivational speaker. Her logo combines a gothic aesthetic with imagery that references symbols of wisdom and spiritual growth. However, because almost all of the frilly decorations are concentrated on the top, the design is a bit top-heavy. Additional frills elesewhere would have unified the logo better, as would application of upper and lower case in the text.

The Menlo Furniture Design website uses a clean, modernist design effectively representing the style of furniture Menlo sells. For improvement, more negative space and less text would give the site a greater sense of prestige and elegance.