Tuesday, December 01, 2009

TYPOGRAPHY
Typographic Errors in Media
Thanks to my FIU student Tatiana for sending me this November 15th article from the New York Times spotlighting various anachronistic errors in typography in media.

My favorite is the label of the steam pressure gauge seen in James Cameron's Titanic, which is set in Helvetica, a font that wouldn't have been designed until 45 years later!


Tuesday, October 20, 2009

JOB OPPORTUNITIES
Opportunities for Interactive Marketing Specialists Available
BTG Partners has two openings in Miami and three in Chicago for Interactive Marketing Managers, Strategists and Designers.

Monday, October 12, 2009

EXTRACURRICULAR ASSIGNMENT
MDC Graphic Design Student Wanted for AXIS Magazine
Want a great portfolio project that will demonstrate you can work in a professional setting? Are you passionate about art, photography, poetry and literature? AXIS Creative Arts Magazine is looking for a talented graphic design student to design Volume 7 of this nationally-recognized, award-winning student publication. Volumes 4 through 6 are linked below.


If you're interested in participating, please contact Elio Arteaga at elio.arteaga@mdc.edu.

Tuesday, September 15, 2009

JOB OPPORTUNITY
Mac Artist Needed
Looking for a student who can make minor adjustments on cosmetic labels. The labels were originally designed on a iMac in Adobe Illustrator. I changed it to the PC version but for printing purposes sizes needs to be adjusted for package changes.

1. ADDRESS AND SIZE CHANGES
2. TM SYMBOL NEEDS TO CHANGE TO (R) REGRSTERED SYMBOL.
3. LOGO COLOR NEED TO BE CONVERTED TO CYMK COLOR INSTEAD OF PANTONE COLORS.
4. UPC numbers need to be changed

Christiana Phillip
18495 S. Dixie Hyw, Ste #243
Cutler Bay, FL 33157
1-877-918-SKIN (7546)
http://www.skinprofile.com

Monday, August 31, 2009

TYPOGRAPHY
Critics Slam Ikea for Catalog Typography
The Associated Press reported Aug. 30th on Ikea's decision to switch their catalog's typography for the first time in 50 years. The Swiss furniture retailer was criticized for their new choice of font, replacing the time-honored Futura with Verdana, a font designed by Microsoft with wide, open letters designed to increase readability on small computer screens. Reactions ranged from, "It's a sad day," to "words can't describe my disgust."

Ikea spokesperson Camilla Meiby said, "Verdana is a simple, cost-effective font that works well in all media." Ikea needed a font that worked well in both digital and print media. Personally, I like Verdana, and I prize its open counters and clear legibility.

Tuesday, August 25, 2009

NEWS
Herald Prints Article about SEDT

The Miami Herald
ran an August 2nd article, titled "Learning the Business of Entertainment," about Miami Dade College School of Entertainment & Design Technology as part of a series on educational opportunities in South Florida. My photo appears in the article, which can also be read online. Extra special thanks go to my FIU student Kurt for obtaining a copy of the newspaper for me.

Monday, August 24, 2009

INDUSTRY TRENDS
New Media Revolution

When I started college 25 years ago, the graphics industry was beginning to undergo a revolution fueled by new technology. Pre-1984, the pre-press workforce consisted of specialists—designers, typographers, illustrators, layout artists, paste-up artists, graphic arts photographers, and film assembly technicians. With the advent of the Macintosh Plus computer, Apple LaserWriter printers, Adobe PostScript page description language, and Aldus PageMaker page layout software, the specialists needed to become generalists. One person could now do the work of several, and many job descriptions were eliminated. Graphic designers adapted, and for the past quarter-century, they could be successful with only knowledge of print.


Today, the industry is undergoing a new revolution—this one, not fueled by new technology, but by the economy. When one comes to think of it, print is a 19th century technology. Paper has to be harvested from trees, then milled, printed on, assembled, stored in warehouses, and then shipped on trucks, incurring financial expenses as well as drawing upon the Earth's resources. As we are in a verbally literate society, quickly transitioning to a visually literate one, most people prefer to obtain their news from cable or satellite television networks, or from the Web. Large print shops have closed in the Miami area (and all across the country). Newspapers and magazines have announced layoffs and cutbacks.


But it's not all doom and gloom. There are still many opportunities for graphic designers who know print, Web and video. It’s easy to find creative graphic designers for print. It’s also easy to find good video production technicians. It’s not easy to find a creative person who can apply that creativity equally to print, Web and video. Therefore, the successful graphic designer will be fluent in Photoshop, Illustrator and Quark or InDesign, but also in Dreamweaver, Flash, After Effects and maybe even Final Cut.


Print will never totally go away, just like radio hasn’t been completely replaced by television. However, the current trend in communications technology is toward all-electronic, and predominantly visual media. If you’re entering school now, you’re getting in on the ground floor of this media revolution. If you’ve been around for a few years, it would be of benefit to learn the software and technology that drives electronic media, and embrace the changes that will affect visual communications in the 21st century.

Friday, June 05, 2009

VIDEO
Why is the Sky Blue?
Normally, I say thanks to my student for sending me a link, but in this case, my FIU student Sebastian actually produced this video and posted it on YouTube. Thanks, Sebastian!


Thursday, June 04, 2009

JOB OPPORTUNITY
Graphic Artist Wanted
Please pass this employment possibility on to some of our more advanced students in graphics. Steve from Nationwide Printing @ 117th and 120 St. SW is looking for a couple of graphics students to hire. I didn’t get all of the details regarding what the students should know or be capable of producing. It probably would be a good idea for one of you to speak with Steve (305-971-5184) to get those details. It would be great to be able to help any of our students land a job. Thanks for your assistance. Bill

Monday, June 01, 2009

JOB OPPORTUNITY
Graphic Designers Wanted for Toy Company
The Creative Director at Safari Ltd, a local company dedicated to manufacturing and selling educational toys is looking for a student well versed in graphics for a paid position. This is a great opportunity for a skilled, responsible student.

Can you recommend a few candidates? Mary Larsen is the Creative Director. Her tel. number at work is 305-621-1000 Ext 138. Please let me know if you can help.

Thanks.
Rubén Abruña

ACT Final Cut Pro Level 2
Avid Certified Instructorh Campus
School of Entertainment and Design Technology


Monday, March 30, 2009

LOGO DESIGN
Two Logos I Admire for their Expressiveness
While watching TV a few nights ago, I saw commercials for TravelAlaska.com and for ShareOurStrength.org, a non-profit organization dedicated to eliminating childhood hunger in America. I was impressed by the expressiveness of both logos.


TravelAlaska's logo fortuitously contains three capital A's. The artist replaced the apexes of the A's, already shaped like mountains, with snowcapped peaks. To further express the randomness of the heights of various peaks, the artist changed scale and baseline shift of each letter individually. To create stronger unity with the remaining letters, the artist manipulated the capital K as well as the feet of the outer capital A's to express the Rocky Mountains in Alaska. This logo embodies the Great American Outdoors, while at the same time attracting attention and building interest.


Share Our Strength's logo is truly special. Designed by SS+K, a New York-based strategic communications agency, the logo symbolizes people working together to stamp out the dreadful condition of childhood hunger in America. The positive shape represents an apple core, signifying food, the substance that will eliminate hunger, while the negative shapes are the profile of an adult and a child, the people who will work together to solve this social problem. The more one looks at this logo, the more one is drawn to how well it expresses all aspects of the organization's mission.

Wednesday, March 25, 2009

TYPOGRAPHY
Calendar Website Inspires Artists
Thanks go out to my MDC student Danny for sending me this link to the Publikum Calendar website, a non-profit project originated during wartime Serbia in 1993. Its mission is to facilitate meaningful dialogue between artists and to inspire the exchange of ideas between diverse cultures.

Tuesday, March 17, 2009

TYPOGRAPHY
Periodic Table of Typefaces and Typography Sites
A big "Thank You" goes out to my MDC student Norberto for sending me these typography-related links: Fantastic Typography Blogs, and 40 Most Inspiring 3D Type Designs.



Thursday, March 12, 2009

TYPOGRAPHY
Incredible Illustrations Created Using Typographic Characters
Special thanks go to my MDC student Rick for sending me these incredible illustrations advertising a Brazilian newspaper. The work was accomplished by using only type characters. In case you're too young to remember who these actors were, I've linked their images to their Wikipedia entries.

Sunday, November 30, 2008

TYPOGRAPHY
Beautiful Type-Only Commercial from Starbucks and Product(RED)
Thanks to my FIU student Aaron for sending this in. In a continued effort to reinforce its commitment to the communities that grow its coffee beans, and to continue being a responsible global company, Starbucks will donate five cents to Product(RED) from Nov. 27 to Jan. 2 with each purchase of a (STARBUCKS)Exclusive coffee drink: Peppermint Mocha Twist, Gingersnap Latte and Espresso Truffle. On the 20th anniversary of World AIDS day on Dec. 1st, Starbucks will donate five cents for every coffee drink sold. To read more, visit this press release at the Starbucks website.


Thursday, November 20, 2008

VIDEO
This Would be Funny, if it Weren't So True...
Thanks go out to my past MDC student Robin for sending me this video, parodying an experience that a graphic designer might have while working with clients.


A professional graphic designer's job is to be a partner and consultant in the ultimate success of the project, which will be of mutual benefit to both the client and the designer. Here, the designer is presented as a lackey, following all the obviously bad suggestions of the graphically-uninformed clients.

Educated graphic designers understand that they are more than just software operators. They are experts in visual communication, understanding how to create clear and attractive messages. To be effective, a graphic designer must guide the client through the creation of the work, explaining why a certain design approach might have been selected, and why certain ideas just won't work. Graphic design should facilitate communication, and is never just decoration.

Friday, November 14, 2008

GRAPHIC DESIGNERS
Paul Rand Talks about Graphic Design
Thanks go to my FIU student Andrea for posting this YouTube video in which Paul Rand talks about that career we all love.

TYPOGRAPHY
25+ Sites That Use Only Typography as a Design Element
Thanks to my FIU student Elizabeth for posting this blog, which lists about 37 sites that use typography as their only design element. See? It can be done. That's why having strong type skills is important.


Wednesday, October 29, 2008


GRAPHIC NOVEL
IDW Presents Graphic Biographies McCain and Obama
IDW Publishing has just released on October 8th a pair of graphic novel biographies of John McCain and Barack Obama. Use the link to preview the comics and to find a local comic book shop selling the comics.

Friday, October 17, 2008

FUNNY STUFF
Eight Steps to Drive a Graphic Designer Crazy
Thanks to my past MDC student Robin for sending me the link to this funny blog article. It's in Spanish, so I'll translate and synopsize the posting below.

1. Send your graphic designer files created in Microsoft Publisher. Where the heck's the kerning and tracking controls in Publisher, anyway?
2. Ask your designer to set your ad in Comic Sans. Yuck!
3. Ask your graphic designer to fill up all that negative space. Go for that BrandsMart look!
4. Send your graphic designer your logo via fax, so that he or she always has to rebuild it.
5. Use subjective descriptors when communicating to your graphic designer: "I want a super-cool design." Very specific, yeah right. ;-)
6. Tell your graphic designer to use your favorite colors: pink, green, brown and  silver. Hoo boy!
7. Give your graphic designer the assignment one day before the deadline. We like working under pressure. Not!
8. After the previous seven steps have been performed, be sure to complain to your graphic designer about the ugly design he or she has done! :-P

Friday, August 29, 2008

INTERNSHIP OPPORTUNITY
Graphic Designer Intern

We are a small company which dedicated itself to the Aviation business and industry, and we are currently looking for a Graphic Design Intern for a couple of hours a week to work on collateral design.

Requirements:
- Good knowledge of Photoshop and Illustrator
- Knowledge of Adobe Acrobat
- Great creative mind
- Motivated and dynamic
- Some prior experience is preferred

Minimum commitment of 2 months, 1-2 days a week from (10a-6p) is required.

Pleasee contact:
annemariebrander@interflightstudio.com
Hourly: $0

JOB OPPORTUNITIES
Web Designer and Flash Programmer Needed

Graphic/Web Designer/Developer
The Graphic/Web Designer/Developer’s role is to provide creative web assistance and programming skills in the production of user interfaces, online content and additional components for all online products. Under the direction of the Director of Production, the Graphic/Web Designer/Developer develops dynamic web content using CMS, creates custom graphics for web/print, and provides quality assurance (QA) for all web assets.

Flash Designer/Programmer
The Flash Programmer’s role is to provide creative assistance and programming skills in the production and integration of custom Flash pieces into online content. Under the direction of the Director of Production, the Flash Programmer develops custom graphics/animations, uploads content items to digital asset manager/content management system, and provides quality assurance (QA) for all multimedia developed.

Please submit resume, along with a link to your portfolio to
sandrav@fyioc.com.

Thank you.
Sandra Villanueva

Wednesday, August 27, 2008

VIDEO
MDC Productions Summer Camp
Over the summer, I participated in a week-long workshop introducing a group of middle-school students to the graphics industry (particularly working with Photoshop). Linked up below, I have a 5-minute video from WPBT in Miami, in which I make a brief appearance. (I can't believe I've gained so much weight over the summer; I've lost a few pounds since then!)

Monday, June 30, 2008

TYPOGRAPHY
fi yuo cna raed tihs, yuo hvae a sgtrane mnid too

Thanks go out to my FIU student Mirsad for sending me this interesting item. Read the paragraph below:


Cna yuo raed tihs? Olny 55 plepoe out of 100 can. i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno't mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Azanmig huh? yaeh and I awlyas tghuhot slpeling was ipmorantt! if you can raed tihs forwrad it


JOB OPPORTUNITY
FIU Enterprise Web Services Seeking a Web Designer
Web Designer needed by FIU Enterprise Web Services. Please contact:

Yisandra Delgado
Office Assistant
Enterprise Web Services
Florida International University
Ph: 305-348-7169
Fax: 305-348-0040

Monday, June 02, 2008

VIDEO
Dove Video Shows Why We Have a Distorted Perception of Beauty

Find more videos like this on www.truveo.com.

Thanks to my FIU student Lina for sending me this video from Dove's Campaign for Real Beauty, which shows how models are retouched in Photoshop to enhance their features. Such retouching reinforces a distorted view of physical ideals.

Tuesday, May 27, 2008

STUDENT WORK
"Taking a Stand" Posters by MDC Graphic Design 1 Class
My MDC Graphic Design 1 class was assigned to create a poster for a fictitious television documentary titled, "Taking a Stand," commemorating the civil rights movement in the U.S. Their goal was to integrate typography and graphic shapes. The students created these projects last semester, in the spring. Here's how they did.


Thursday, May 22, 2008

COMPETITION
MTV Casting Call for Entries
MTV is seeking college-age creative geniuses to compete in a series of creative challenges utilizing HP computers. Four teams of four will battle in creating animations, websites, short films, sound mixes and more.

Males and females, ages 18 – 25. We are specifically looking for Latin American and Brazilian kids living in their regions or Latin American and Brazilian kids living/studying in the U.S. Must have experience creating on computers.

Areas of expertise must include one or more of the following:
* Filmmaking * Stop Motion Animation * Website Design * Multi-track Music Mixing * Graphic Design * Video Game Creation.

Must be able to legally enter the United States. Must be available to be in New York City July 18 – August 17. Must speak conversational English, but does NOT need to be perfectly fluent. Must be productive under stress and the pressure of deadlines. Must be personable, and comfortable on camera. Must be a team player. Cannot be an employee of MTVN or HP.

If interested please contact Nicholas at nicholas.box@mtvnmix.com for official application form.

Wednesday, May 21, 2008

VIDEO
Radiohead's All I Need Brings to Light Human Exploitation


Thanks to my FIU student Camila for sending me this link to Radiohead's All I Need video as an example of using strong messages in advertising, a topic of class discussion. The Radiohead video presents two parallel stories of a young boy in the West, enjoying a comfortable lifestyle, and a young boy in the East, forced into slave labor. The ending is quite jolting. The director, Steve Rogers, weaves his story using compelling cinematography by John Seale, and shakes viewers out of their complacency by bringing awareness to our own practices that affect human beings overseas.

Radiohead's Thom Yorke in an Apr. 30th MTV press release:


It's an interesting thing, because if you are in the West, it's a luxury to be able to talk about the importance of human rights for everybody, but yet in the East or the poorer countries where slave labor is going on, if you talk to certain companies,...somehow the rights of the workers are secondary to economic growth.


In contrast to Benneton ads, discussed in class, the Radiohead video presents its message purposefully to try to affect change in this important social issue. Benneton has been criticized for presenting strong, sometimes shocking, images solely for the purpose of promoting its clothing brand, oftentimes disregarding the pain and suffering of others.

Tuesday, May 20, 2008

EXHIBITIONS
For Inspiration This Semester
Many fascinating exhibitions await gallery hoppers this semester. The following exhibitions are sure to provide inspiration for your own projects. Give them a visit; you'll have a great time and learn something new along the way.
The Art and Culture Center of Hollywood presents Nathan Sawaya: The Art of the Brick. This New York artist presents 30 works consisting entirely of LEGO blocks. The exhibit opens June 7 with a reception June 6th from 6 - 9 pm. The Art and Culture Center of Hollywood is located at 1650 Harrison Street in Hollywood.
Now through June 15th, The Norton Museum of Art features an exhibition of Alexander Calder Jewelry. I'm a big fan of Calder, so it's well worth the drive. The Norton is located at 1451 S. Olive Avenue in West Palm Beach.
The Bass Museum offers an exhibition of Western portraiture, enabling comparisons from seventeenth century Dutch artist Anthony van Dyck to Robert Wilson's innovative twenty-first century video portraits. Splendor in the Bass: The Portraits is open now until October. The Bass Museum is located at 2121 Park Avenue in Miami Beach.
Opening June 28th in the Lowe Art Museum is an exhibition titled Excavating Egypt: Great Discoveries from the Petrie Museum of Egyptian Archaeology. Just in time for Indiana Jones, too! The Lowe Art Museum is located in the University of Miami campus in Coral Gables.
The Wolfsonian Museum offers its ongoing exhibition titled Art and Design in the Modern Age. The Wolfsonian is located at 1001 Washington Avenue in Miami Beach.
I would be remiss if I left out our own SEDT Graphic Design Student Exhibition on display in the second floor of the Computer Courtyard of Miami Dade College, North Campus. Featuring over 50 works by MDC graphic design students, the exhibition includes an audio tour in the words and voices of several of the participants. If you go to just one exhibition this semester, make it this one. Miami Dade College is located at 11380 NW 27th Avenue in Miami.

Monday, May 19, 2008

STUDENT WORK
Brochure Designs by Pub Ed & Design Students
Better late than never, but here are projects by last semester's Publications Editing and Design students at FIU. Their goal was to design an attractive, yet informative brochure, that carries across its message visually. Here's how they did.


Wednesday, May 14, 2008

TYPOGRAPHY
The Typographic Stylings of the Barack Obama Campaign
Thanks go out to Angelica, my FIU student, for sending me this link to an Apr. 2nd N.Y. Times blog posting by Steven Heller and Brian Collins on typography and branding in the Barack Obama campaign. Collins praises the campaign's art directors for their consistent application of design across a wide variety of media, and by thousands of volunteers from state to state. Collins also discusses the aesthetic and emotive qualities of the typeface Gotham, as used in the Obama campaign:


It has a blunt, geometric simplicity, which usually makes words feel cold and analytical...but it also feels warm. It’s substantial yet friendly. Up-to-date yet familiar...And Gotham has another quality that makes it succeed: it just looks matter-of-fact.


Tuesday, May 13, 2008

TYPOGRAPHY
The Island of San Serriffe
It sure has been a long time since my last posting; you can be sure I've been quite busy with all my classes, but now with the summer lull, I hope to resume regular postings. First off, Jeff, a past student from MDC, sent me the following article for April Fool's Day, from the Museum of Hoaxes.
Publishers of
The Guardian, a UK newspaper, often ran special reports, focusing on an obscure country or new technology, designed to attract related advertising. Tired of the parade of little countries no one had ever heard of, Philip Davies conceived the island of San Serriffe, as a hoax for the April 1, 1977 edition of the paper, which ran a seven-page article dedicated to the fictitious island, complete with fake maps, history and advertisements--all built around typographic references. The island is shaped like a semicolon, the capital is Bodoni, and its dictator is General Pica. The hoax proved to be extremely popular and is well-known to this day.
Thanks also to Robin, another past MDC student, who sent me this link to San Serriffe from WikiTravel.

Sunday, January 13, 2008

GRAFFITI
Graffiti: High Art or Contemporary Urban Folk Practice?
In a Dec. 11th article in AIGA Voice, Steven Grody discusses the merits of grafitti art. He says that while graffiti artists might not use common art terms, they do understand, and obsessively arrange visual weight, in their compositions. In the end, there is really very little difference philosophically between the art inside the gallery and that spray-painted on its exterior walls. Grody writes, "While some would recognize a Matisse, would they also understand the radical aspects of his art?"

ADVERTISING
Be on the Lookout for E&G Subs Coupons
From the Jan. 10th Creativity Online email newsletter. Minneapolis ad agency Colle+McVoy has designed a guerilla marketing campaign involving stickers attached to phone booths. Curious people who lift the sticker are treated to a free Erbert & Gerbert's Sub sandwich. Very unusual. Do you think it will work?

Tuesday, December 04, 2007

GRAPHIC DESIGN TECHNIQUES
Why Drop Shadows Don't (Always) Work.
Graphic design is not decoration; rather it is the facilitation of clear visual communications. Often, your first instinct might be to add a drop shadow to a headline, thinking the design would look too plain without it. The fact is drop shadows rarely improve a headline's appearance.

Consider the design's figure/ground color contrast relationship. Black is the darkest color, and white is the lightest color. The example below (left) already exhibits a strong color contrast between the display type and its background. Adding a gray drop shadow (right) reduces contrast thereby reducing legibility, making the headline harder to read.
   

That's not to say you should never use drop shadows. Given a low-contrast situation (as in yellow type on a green background), adding a slight shadow might actually improve contrast and legibility.

Which of the black and white examples above do you find easier to read, and which of the color samples below are more legible? See what I mean?

   

The next time you feel inclined to add a drop shadow onto your display type, consider its effect on the figure/ground color contrast. You might be surprised to discover the design works better without the drop shadow.

Thursday, October 18, 2007

SEQUENTIAL ART
Psycho Shower Scene Controversy
Let's continue our Saul Bass kick for one more posting. The well-known graphic designer famous for the AT&T logo and the opening title sequences of several of Alfred Hitchcock's films (and a lot more--too much to list here!), created the storyboard art for Hitchcock's Psycho shower scene.

Paul Martin Lester writes in Visual Communications: Images with Messages that Hitchcock invited Bass to direct the famous Psycho shower scene (p. 154). Imagine that! The scene that epitomizes the Master of Suspense's sixty-year career; the sequence synonymous with the name "Hitch;" one of the greatest scenes in movie history, directed by someone else--albeit one of the most well-known graphic designers in history. I believed it; after all, graphic design is more than simply putting images on paper. On a deeper level, it involves "visual thinking," translating communications into graphic media. The shower sequence conveys a strong sense of terror and shock, without showing gore, as most of today's movies do.

I recently found this web page created by Dr. Glen Johnson, English professor and Associate Dean of Arts and Sciences at Catholic University of America. Johnson notes that Bass had made the assertion that he directed the famous shower scene after Hitchcock's death. Both actor Janet Leigh and assistant director Hilton Green refute Bass's assertion. A comparison of Bass's storyboards with the completed scene reveals a few differences, indicating Bass did not direct the sequence.

This, of course, takes nothing away from my personal admiration of Bass's work, but the Psycho shower scene could only have been directed by the Master of Suspense, Alfred Hitchcock.

Wednesday, October 10, 2007

MOTION GRAPHICS
More Movie Title Sequences
Feeling a bit disappointed that the website in the previous posting didn't showcase any movie opening titles by the great Saul Bass, I've linked to some of his opening sequences that I found posted on YouTube, instead. I've included Casino, thanks to Francis's suggestion. And who could forget the work of Maurice Binder, renowned for his opening title sequences of all the pre-Brosnan 007 movies.

Alfred Hitchcock's Psycho by Saul Bass
Otto Preminger's Anatomy of a Murder by Saul Bass
Ocean's Eleven by Saul Bass
Martin Scorsese's Casino by Elaine and Saul Bass
Alfred Hitchcock's Vertigo by Saul Bass
Steven Spielberg's Catch Me If You Can by Kuntzel Deygas
Dr. No by Maurice Binder

Wednesday, October 03, 2007

MOTION GRAPHICS
Forget the Film, Check Out the Titles
Check out this cool website devoted to celebrating the creativity of movie opening titles. Saul Bass should have a lot of great stuff in there.

STUDENT WORK
Logo Designs for a Construction Company by my MDC Design 2 Class
I'm pleased to present logo designs by my MDC Graphic Design 2 class. Their goal in designing a logo for a construction company was to evoke a 3-D appearance, as buildings are three-dimensional solids, with width, depth and height. Here's how they did:

                        

Tuesday, September 18, 2007

EXHIBIT
Goya: The Complete Etchings to be Exhibited at MDC's Freedom Tower
Excitement is mounting as Miami Dade College gets ready to present, for the first time in Florida, the complete etchings by legendary Spanish artist Francisco Jose de Goya y Lucientes. The exhibition is free and open to the public from Friday, Sep. 21 through Friday, Nov. 9 at Miami Dade College's historic Freedom Tower. Hours of operation will be noon to 7 pm Tuesday through Saturday. Read complete press release, dated Aug. 27th.

Monday, September 17, 2007

SUSTAINABILITY
Platform Green
AIGA Miami is back in action for 2007-08. Join them at Grass Lounge to kick off the season in consciously green fashion. Go and see the latest and greatest issue of Platform--their charter publication--that puts the focus on environmental and sustainable issues that surround our community. Members receive their free issue, which will be available for sale to non-members.

Listen to Marc Alt, co-chair of AIGA's Center for Sustainable Design, talk about their mission and what designers can do to incorporate green thinking and sustainable practices into their professional lives.

Thursday, September 20, from 7-10 pm
Grass Lounge, 28 NE 40th Street, Miami Design District. 305-573-3355
miami.aiga.org

TYPOGRAPHY
Typeface Designers Mix Art, Engineering
For all you type geeks out there, this fascinating article appeared on Earthlink.net News September 16th. Jonathan Hoefler and Tobias Frere-Jones, partners at a New York type foundry that bears their names, discuss the finer points of type design including x-heights, swashes, corners and terminals.

Tuesday, September 11, 2007

SOCIAL ISSUES
Should Graphic Designers be More Involved in Social Causes?
Bruce Nussbaum comments on the level of social involvement typically (perhaps stereotypically) attributed to graphic designers. His September 10th article appearing in BusinessWeek.com points to the recent nervous response by Miss Teen USA contestant Caitlin Upton to a question about geography posed during the competition. Upton plans to go to Appalachian State University to study graphic design.

Nussbaum generalizes that graphic designers, unlike industrial designers and architects, are not interested in using their design skills to help people in, say, rural Africa or Asian villages. But is he right? Graphic design can be a powerful force in capturing people's attentions and making them aware of important social issues. "With great power comes great responsibility," says the adage about superhero powers. Graphic design can be just as powerful, and graphic designers can be just as heroic when they are involved.

Monday, September 10, 2007

JOURNAL
Ellen Lupton Discusses Success
In an August 28th journal article appearing on AIGA Voice, Ellen Lupton writes that success means more than just getting a job or earning money (true, those things are important). True success is a deep personal satisfaction in doing what you love--and it's independent from money. It's an interesting article; have a look!

Monday, September 03, 2007

LOGO DESIGN
LogoDesign.com Reviews Presidential Logos
The blog website LogoDesign.com reviewed campaign banners for the candidates of the 2008 Presidential Elections. Take a look and vote for your favorite.

Monday, August 27, 2007

EXHIBITIONS
For Inspiration...
Now through October 14th at the MAM: Jan Dibbets Perspective Collection conceptual art. Dibbets explores perceptual phenomena through a series of large-scale photographs containing anamorphic figures. The Miami Art Museum is located in downtown Miami at 101 West Flagler Street. Call 305-375-3000 for info.

Starting November 30th at the Ft. Lauderdale Museum of Art: Inspired by China, a collection of contemporary furniture inspired by 18th-century Chinese designs. Visit the Ft. Lauderdale Museum of Art at One East Las Olas Boulevard. Call 954-525-5500 for info.

At the MOCA from September 7th through November 11th: pop culture meets seductive romanticism in Karen Kilimnik. A seemingly random collection of objects and images are placed within a theatrical setting. The Museum of Contemporary Art North Miami is located at 770 NE 125th Street. Call 305-893-6211 for info.

Craig Kucia: many sundays were spent talking of rockets, a series of wildly colorful paintings that are both enigmatic and whimsical, is on display starting September 14th at the Art and Culture Center of Hollywood,
1650 Harrison Street. Call 954-921-3274 for info.

The following exhibitions are ongoing, so take your time. Austrian Art: The Golden Age of Emperor Franz Joseph in on exhibit at the Bass Museum in a period room in the style of mid-nineteenth century Austria. The Bass Museum is located in Miami Beach at 2121 Park Avenue (between 21st and 22nd Streets). Call 305-673-7530 for info.

One of my personal favorites: Art and Design in the Modern Age, a collection of nearly 300 works from 1885 to 1945 is on view at the Wolfsonian, located in Miami Beach, at 1001 Washington Avenue, at the corner of 10th Street and Washington Avenue. Call 305-531-1001 for info.

Enjoy the various gallery exhibits available this semester for your entertainment, edification and inspiration.

Friday, June 01, 2007

COMMUNICATION SKILLS
Communications 'Professionals' a Disgrace to Our Language
A very humorous and informative article about communication professionals mangling the English language. Keep in mind that as communicators, our job is to do so clearly, so enjoy this article by Eric Webber, posted May 25th on the Advertising Age website.

Thursday, May 31, 2007

JOB OPPORTUNITY
Graphic Designer Needed
Hours: 9:30-6
Salary: negotiable
Proficiency in Corel Draw and/or Photoshop Needed

Address: 12059 S.W. 117th Ave (right next to Tex Mex)
Phone Number: 305-971-5184
Contact: Steven Selman or Lazaro Lazo

Tuesday, May 29, 2007

ADVERTISING
Global Warming is Coming!
DraftFCB/Toronto's new billboard campaign for the World Wildlife Fund creatively conveys its message by employing a cast shadow that expresses rising water as the sun travels across the sky. The article, appearing in the May 24th issue of AdCritic.com's Print and Design email newsletter, states the billboard campaign will be up in Toronto through June, after which the billboard will no longer be situated in the sun's path.

Sign up for AdCritic.com's free Print and Design newsletter by clicking this link: adcritic.com/design/signup/

Tuesday, May 22, 2007

SOCIAL CONSCIOUSNESS
Design Can Change
Design Can Change is a cool website/initiative about being a little "greener" in our careers... designers, artists, printers, suppliers... We all can help just by taking the environmental impact into consideration when we set to create or to produce printed materials, besides just remembering to turn off the lights whenever we're not using a room or reusing printed paper or the other side for sketches... ; )

Check it out here:
http://www.designcanchange.org/

Thursday, May 17, 2007

JOB OPPORTUNITY
PR Specialist Wanted
Schwartz Media Strategies is offering college juniors and seniors the opportunity to gain invaluable experience in Public Relations that will ultimately help shape their future career track. Our internship program focuses on three core areas of PR: media relations, client service and account administration. The program includes training in special event planning, research and strategic campaign development for growing and established clients in real estate, professional services, retail and non-profit industries.

Candidates should be highly motivated and bring solid writing and organizational skills. While we're offering a paid position, candidates should be more interested in gaining experience and expertise.

We are looking for someone who could work at least 24 hours per week. Interns will be considered for a future position with the firm. We will also work with those students who are looking to fulfill college credits.

Interested candidates should contact Yanet Sanchez at Yanet@Schwartz-Media.com, or call (305) 442-4914. The firm is located at 7210 SW 57th Avenue in South Miami , near the Shops at Sunset Place.

Wednesday, May 16, 2007

JOB OPPORTUNITY
Graphic Designer Wanted
Job Description:
The candidate will be responsible for downloading images from the websites
or CD’s. Then scaling, cropping, and/or silhouetting images to predetermined
sizes and creating thumbnails for all products. He/she will be updating
pricelist with current data from supplied list or creating new list from
catalogs and other marketing materials. Once all images and list are ready,
the files are tested and then uploaded to the live site. This person will be
responsible for the accuracy and aesthetics of the information and images.
Other job functions may be necessary.

Qualifications:
Requires excellent attention to detail
Basic to intermediate Photoshop skills
Basic to intermediate HTML skills
Basic to intermediate MS Excel skills
Accurate typing and data entry skills
Ability to make informative decisions
Work independently

Hours:
8-5 Full Time (Benefits: Medical, dental, vacation, sick days)
Part-time available (will work with school schedule)

Salary:
$12-15/h commensurate with experience

Contact:
Frank Picard
Tel: 786-497-2088
5000 SW 75 Ave, Suite 112, Miami, FL 33178
Send resumes to email: careers@fanshack.com
Fax resumes to: 305-668-9050

JOB OPPORTUNITY
Graphic Designer Wanted
Shark Signs is looking for a Graphic Designer to create designs for business cards, flyers, postcards, etc. and to operate a large-format full-color printer and a cutting plotter. For more details Call GUSTAVO cell: 754-368-0305.
Thank you for you help.

SHARK SIGNS
4900 NW 15th St. #4496
Margate, FL

JOB OPPORTUNITY
AccurStaffing: Store Designer wanted for a worldwide leader in the luxury industry.
The Store Design Manager’s primary mission is to ensure that POS are adequate to Brand’s environmental requirements and in-line with furniture codes. With Brand visibility as a key objective, the Store Design Manager supervises all technical aspects of designing, production and implementation of the company fixture in official distributor POS. In coordination with the Store Image Manager and the Store Network Manager, the Store Design Manager also ensures that merchandising and display elements are correctly implemented and maintained in each Design concept

*Provides design and drawing services to sales team for personalization projects (Espaces renovation and implementation).
*Provides conceptualization guidelines and technical expertise to sales teams with non-personalization projects (renovation of POS, opening of new POS)
*Proposes to central store design department alternative design options in line with local requirements.
*Oversees sampling and quotation of all regional suppliers for fixtures.
*Manages annual purchasing contracts in conjunction with expenditure budgets defined by sales department.
*Monitors annual expenses for local productions and developments to keep in line with communication budget. 
*Conducts quality control surveys and usability analysis for prototypes and installed fixtures.
*Supervises installation of each project in coordination with fixture supplier and POS owner.
*Audits store design in markets to ensure proper Brand visibility, and scouts for improvement opportunities. Assesses presentation of competing Brand.  
*Collaborates locally with Brand Image Manager for the technical development and production of image and merchandising tools.
*Collaborates with sales and communication for set-up of special launch events on markets.

Required experience:
Prior experience in industrial / Interior design. Project management background a definite plus.

Technical skills / abilities:
Strong IT literacy with full proficiency in AutoCad and/or similar C.A.D. programs (2D and 3D), sketching abilities, site survey experience.

Edouard Thoumyre



job@accur-staffing.com

JOB OPPORTUNITY
Videographer Wanted
Accord Productions is offering a paid internship for $75.00 to video-tape soccer games. For more information, please contact below:

ACCORD PRODUCTIONS - DADE
2140 South Dixie Highway • Suite 301 • Miami, Florida 33133
305-856-1245 • mail@accordvideo.com

JOB OPPORTUNITY
Graphic Designers Wanted
Join the NewsGroup! Miami MetroNews, a free, bi-weekly community newspaper, is looking for talented free-lance graphic designers skilled in layout, design and production.

Miami/Broward MetroNews, with a readership of 40,000 targets the African-American and Caribbean communities in Miami-Dade and Broward counties.

For more information, call Jodi Porter at 954-558-3004 or 305-758-8271... Fax 954-499-1903. Email your work samples and interest to news@metronewsgroup.com

You can work from home! Willing to work with designers through email correspondence and discussion.

Tuesday, April 24, 2007

ADVERTISING
V-me Launches with a Creative Campaign
V-me, a Spanish-language network that debuted in March, owes its amazing visual design style to New York's CA Square Design Studio. In an interview appearing in the April 19th issue of AdCritic.com's Print and Design email newsletter, John Begert, V-me's chief marketing and branding officer said, "the brand had to express quality, warmth and positive energy in a modern way that would resonate with our viewers, while avoiding the stereotypes of traditional Hispanic marketing."

V-me, pronounced in Spanish, sounds like "veme" or "see me." The network is a partnership with PBS, and produces programming in four main areas: kids, lifestyle, current affairs and movies. For more information, visit v-me.tv.

Sign up for AdCritic.com's free Print and Design newsletter by clicking this link: adcritic.com/design/signup/

Friday, February 16, 2007

AWARD/STUDENT WORK
Laura Bagietto Recognized for Poster Design at the 2007 Festival of the Arts Opening Ceremony

   

Laura Baglietto, a graphic design student at Miami Dade College North Campus, was recognized for her poster design, which was selected to promote the 2007 Festival of the Arts, on Wednesday February 14th. For her work, she received a $100 service grant and was recognized during the opening ceremony before a gathering of MDC North Campus students, faculty, staff and visitors. Congratulations, Laura!

The posters came from my Graphic Design 2 class last semester; the students’ goal was to represent the various disciplines presented at the Arts Festival (visual arts, performing arts, literary arts, media arts and philosophy) in a consistent, unified design. Here’s how they did:

                     

Wednesday, February 07, 2007

EXPOSITION
Free Expo Passes to the Graphics of the Americas Convention
Show & Conference March 2-4, 2007 at the Miami Beach Convention Center in Miami Beach, Fl. USA

To register for free Expo passes, go to www.graphicsoftheamericas.com. Click on the starburst labeled "register now!" Click on "free expo pass" registration. Choose the Printing Association of Florida as the exhibitor/publication who invited you and enter the VIP Pass code, which is EX7.

The PAF is planning a career awareness presentation on Friday, 3/2. Students are welcome to attend. Even if you don't attend the presentation, please stop by the PAF booth (Booth # 1430) and either fill out an employment application (provided in the booth) or drop off a resume so that they can be included in the PAF Resume Bank for FL printers.

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